A proper website with the phone number would have been enough.

Hidden Pizza Restaurant, Fitzroy: Hidden By Yellow Pages, found by Benjamin H. W. Sheedy and shared to Melbourne through a simple website.

To test the effectiveness of SEO, the response speed of search engines - and help spread the word of free pizza - I set up this simple White Page (which is rather ugly...) nearly half way through the two week Hidden Pizza campaign (launching April 16th, 2010).

In that short time, it managed to reach number 1 for "Hidden Pizza Melbourne", the top eight in Google searches for "Hidden Pizza" and receive over 1,000 unique visitors.

Need a site done properly?

Let me help you out.

0415 859 079 ||

I design. I develop. I do.

Please Note: I am not affiliated with Yellow Pages, Hidden Pizza or any other companies involved in the Hidden Pizza campaign.